Audi may quickly add the This fall E-Tron and quite a few plug-in hybrid fashions to its Australian vary because it seems to be to increase its electrified portfolio Down Below.
Till now hybrid fashions haven’t been a spotlight for Audi, or the broader VW Group, in Australia with the strategic focus as a substitute positioned on fully-electric fashions.
However with new VW Group model Cupra utilizing its Australian launch to substantiate it would supply its Terramar plug-in hybrid in 2025, it appears Audi will beat it to the punch as soon as sturdy provide may be secured from German HQ
“The subsequent wave of automobiles we’ll in all probability see can be some plug-in hybrid fashions that we are able to discuss in a couple of months,” Audi’s company communications supervisor, Shaun Cleary, instructed Wheels. “Not for this 12 months however that’s the following part of what we’re .”
Globally Audi presently presents plug-in hybrid variants throughout its mannequin vary stretching from A3, A6, A7, A8, Q3, Q5, Q7 and Q8, however Cleary mentioned it’s seemingly Audi will concentrate on excessive quantity segments first in Australia. That makes the Q5 and Q3 ‘TFSI e’ the more than likely candidate to kick issues off.
“There’s a variety of fashions for us to have a look at and that’s what we’re presently deciding with Germany,” mentioned Cleary. “However we’re these segments that are hottest for us in the mean time.”
It’s seemingly the plug-in fashions can be positioned on the high finish of their respective ranges, though Audi can also be eager to supply extra reasonably priced EV fashions.
“We’re additionally This fall E-Tron,” mentioned Cleary. “That’s clearly a highly regarded car worldwide and we’re nonetheless working with HQ on how and once we can introduce that.”
Cleary wouldn’t be drawn on precisely when This fall E-Tron would arrive in Australia, however Audi’s GM of promoting, Nick Reid, confirmed Audi Australia sees a transparent alternative in including extra reasonably priced electrical fashions to its vary.
“Shifting ahead we wish as many electrical fashions as we are able to get,” he mentioned. “Tesla has proven there’s an actual marketplace for sub-$100K EVs so I believe that’s one thing we are able to positively capitalise on.”
At present Audi sells the e-tron wagon and E-Tron Sportback SUVs in Australia and it’ll quickly introduce its flagship RS E-Tron GT efficiency mannequin however each automobiles are costly. The E-Tron SUV vary kicks off at $140K when you’ll want at the very least $180K to get into an RS E-Tron GT.
Injecting the This fall E-Tron would assist Audi capitalise on the present upswing in Australian EV gross sales and provides it a rival for the Mercedes EQA and Tesla Mannequin Y, particularly if it may be priced underneath $100K.
“We’ve seen the variety of electrical automobiles on our roads develop vastly over the past couple of years,” added Reid. “The market is growing in a short time and we’re studying lots.”
The problem for Audi in Australia is securing provide of electrical fashions. Globally our market is a low precedence with the vast majority of new EVs despatched to nations with greater EV volumes, however Cleary mentioned the current shift in EV recognition Down Below strengthens Audi Australia’s case.
“There are already many markets which can be very properly established by way of gross sales [of electric cars],” he mentioned. “And people markets have clear insurance policies and targets for CO2. So it’s a really aggressive atmosphere.
“However we’re working very intently with Germany to replace them on the state of affairs in Australia. And there’s positively been a change within the dialog and temper right here.”