SAN FRANCISCO: Lyft has employed Coolr as its model advertising and marketing social AOR.
The ride-hailing app introduced on the impartial social media agency after a aggressive pitch. Coolr will assist Lyft’s social media actions on its Instagram and Twitter pages, in keeping with an announcement. Coolr can even concentrate on TikTok, the place Lyft was the primary rideshare model to launch on the platform in early 2021.
The agency will work intently with the in-house group at Lyft to double down on its model social exercise with a scaled strategy to content material and influencer work, the assertion stated.
Coolr, headquartered in London, is increasing within the U.S. with Lyft as its founding shopper within the nation.
The Coolr group working with Lyft will probably be primarily based out of Los Angeles; it’s hiring a group throughout the West Coast as a part of its U.S. growth.
Coolr purchasers embrace Burger King, PepsiCo, Samsung and Vodafone. The company additionally led the social media and digital program for the Queen’s Platinum Jubilee Pageant within the U.Okay.
Lyft, based in 2012, is among the largest transportation networks within the U.S. and Canada. Its community contains rideshare, bikes, scooters, automobile leases and transit in its app.