LOS ANGELES — London-based digital and social specialist Coolr is increasing to the US, following its appointment as Lyft’s model advertising social company of report after a aggressive pitch.
Lyft, one of many largest transportation networks within the US and Canada, masking rideshare, bikes, scooters, automotive leases, transit and automobile companies in a single app, would be the founding consumer for Coolr’s US workplace in Los Angeles.
The company’s remit covers social media actions throughout Lyft’s TikTok, Instagram and Twitter accounts. Coolr might be working with the in-house group to ramp up the model’s social media strategy, together with content material and influencer work, in addition to an elevated concentrate on TikTok, the place Lyft was the primary rideshare model to launch on the platform in early 2021.
Coolr is at the moment hiring a number of roles throughout the West Coast, and can quickly be asserting the US management group. CEO Adam Clyne, who based the company in 2017, stated: “We’re actually thrilled to be formally launching into America and much more so to have Lyft as our founding consumer. Our groups share a ardour for creativity, social media tradition and function pushed campaigns and collectively we are going to produce some unbelievable work.
“We’ve a perception that social media can rework manufacturers and we’re wanting ahead to creating this occur with Lyft and different new shoppers. Social media is a shifting goal and we get pleasure from working with main manufacturers who wish to win on this house. We’ve thrilling plans for the US and are actively talking with some unbelievable expertise about approaching board.”
Lyft’s director of name, social and influencers Bryna Corcoran stated: “Coolr delivers a very contemporary and distinctive perspective on the social panorama, and we share the idea that natural social model and neighborhood constructing can really have an outsized influence on reaching and fascinating our key audiences. We won’t wait to accomplice with them to take Lyft’s model social to the following degree.”
Coolr’s shoppers embrace Burger King – for which it has been social AOR within the UK for greater than 4 years – Pepsico, Samsung, Vodafone, Deliveroo, Pernod Ricard, Heineken, Twinings Tea. The company just lately led the excessive profile social media and digital program for the Queen’s Platinum Jubilee Pageant.