Artivatic.AI is a Bengaluru-based synthetic intelligence (AI) startup that’s integrating expertise to construct clever purposes and options, particularly in Insurtech house.
Artivatic makes use of patterns of psychology, genomics science and neuroscience capabilities to automate choice making in real-time to enhance RoI, cross-sector intelligence and customized suggestion expertise.
The corporate has obtained $1,75,000 in funding from Layak Singh and angel traders, and are current throughout India, USA and Singapore. Following are their shoppers in B2B house: ICICI, Prudential Life, HDFC ERGO, Aegon Life, Aditya Birla Life, RenewBuy, ICICI Lombard, Iffco, Tokio, and so on.
Layak Singh, Founder and CEO of Artivatic.AI, tells us extra. Excerpts from an interview:
DQ: How is Artivatic.AI leveraging AI/ML to handle the challenges of the insurance coverage sector?
Layak Singh: Artivatic was incepted 4 years in the past to empower insurance coverage and healthcare enterprise. It has been providing 360-degree assist to all of the stakeholders- from insurance coverage suppliers, hospitals, TPAs to gross sales brokers, underwriters, and shoppers. We leverage synthetic intelligence (AI), machine studying (ML), and deep studying to construct clever merchandise and options for insurance coverage companies.
The expertise integration permits enterprise duties, knowledge analytics, choice making, automation, advertising and marketing, technique, insights, supply, interplay, monitoring and personalization happen in real-time by means of a single AI interface.
Over the time, Artivatic developed checks and balances to detect frauds, empower coverage issuance, enhance claims choice product decisioning, product pricing and offering customized product suggestion, nudges.
In 2022, RenewBuy acquired Artivatic, and we joined palms with one of many main InsurTech gamers within the trade. The deep tech integration will assist in offering client options, associated to insurance coverage declare settlements (which stays a problem for the class), threat assessments and underwriting.
DQ: How did Covid-19 influence the enterprise?
Layak Singh: Like each enterprise, Covid-19 had impacted our enterprise too. Nonetheless, on the hindsight, Covid made a constructive influence on the insurance coverage enterprise within the nation. There was growing consciousness and understanding on the necessity and significance of insurance coverage, as monetary safety. Folks realised that uncertainty and disaster can come up at any level in a single’s life and with out insurance coverage, one can find yourself spending all of the financial savings gathered.
Added with this, shoppers additionally realised the importance of paperless/ contactless insurance coverage and digital insurance coverage propelled. Digital insurance coverage testified, the way it may attain out to shoppers in smaller cities and cities, with out the necessity for conventional insurance coverage workplace.
The pandemic additionally prompted insurers to emphasise on their digital transformation efforts and be a part of palms with InsurTech corporations, in order that the end-to-end insurance coverage course of may very well be tech-led, contactless, with much less turnaround time. That’s the place our InsurTech options immensely helped corporations. A number of insurance coverage corporations adopted tech options like AI-based underwriting, digital declare submitting, digital contracts, and so on., to offer a seamless, built-in buyer expertise to shoppers.
Solely tech-based insurance coverage options may attain to finish shoppers within the smaller cities and cities. Therefore, throughout the pandemic, we supplied insurance coverage corporations with a number of tech options and enabled them to be future prepared.
DQ: Elaborate on the important thing merchandise and share the merchandise’ USPs.
Layak Singh: Artivatic is constructing new-age insurance coverage merchandise and options to automate processes, mitigate threat evaluation, and make insurance coverage accessible 24/7 through expertise. To do all this, we changed the outdated legacy software program with AI-led customer-centric digital platforms.
We aimed toward enabling insurance coverage suppliers, brokers, and TPAs construct good insurance coverage options and needed to offer a seamless, built-in buyer expertise to the end-users.
A number of tech-based platforms have been launched, every catering to a particular want within the trade. Our key merchandise embody:
INFRD: INFRD is a sophisticated modular API platform (400+ APIs infrastructure) that gives constructing blocks to construct any progressive product or improve current techniques, processes or merchandise. It leverages tech APIs like OCR, Danger, Well being, location, fraud, video, speech, pricing, choice, medical, investigation, govt APIs, social, public and extra.
ALFRED Well being: It’s an automatic 360-degree well being claims platform, related with hospitals, sufferers, TPA and insures and constructed with ABDM /NHA bases Well being UPI framework to offer India’s first Claims Well being Alternate platform. ALFRED aids companies allow self-claims digital processing, with inbuilt evaluation techniques of threat and fraud.
ALFRED Motor: It’s an automatic 360 motor/automobile claims platform related with garages, OEM, dealerships and insures to offer claims investigation, injury detection, pricing estimation and evaluation techniques of threat and fraud.
ASPIRE Well being: A pocket-friendly, customized answer, ASPIRE is supposed for the group and worker medical health insurance section in addition to for sufferers to offer them with 360 well being safety, evaluation, psychological well being, wellness, and OPD.
AUSIS: A full-stack built-in clever engine, AUSIS is adept at processing any form of doc and knowledge and helps with higher choice making within the underwriting area.
MiO: It’s an end-to-end gross sales enablement and lead administration platform for gross sales group, brokers, brokers, and so on. For Banca-assurance, it permits automated enterprise, gross sales, communication and engagement.
PRODX Design: PRODX Design is a dynamic rule configuration, profit design, pricing and product design platform.
DQ: Spotlight the corporate’s future development plans, and discuss new product growth, which is at the moment within the pipeline?
Layak Singh: For the final three years, we now have been persistently growing our InsurTech merchandise, and in search of inventing newer merchandise available in the market. Our goal is to assist insurance coverage corporations attain out to increasingly more shoppers, by means of tech led fashions, that are cost-effective, time environment friendly and make the processes simpler, each for insurers in addition to shoppers.
As talked about earlier, we now have been not too long ago acquired by RenewBuy. RenewBuy has taken the possession of Artivatic.AI’s SaaS options for insurance coverage, IP and product portfolio. Our 6+ patents within the FinTech house is considerably enhancing RenewBuy’s present coverage supply and servicing capabilities. We’re a large enterprise scale up from this acquisition.
Artivatic.AI already has 400 plus APIs and lots of patents, which have been developed with completely different insurance coverage corporations. Partnering with RenewBuy has given the publicity of reaching out to three million plus shoppers and serving to ship our cutting-edge product options immediately.
DQ: How has Artivatic.AI been using the governance framework, and the way does it assist?
Layak Singh: Prevalent governance methods, particularly those used at Artivatic, are adequate in most cases. Artivatic has introduced collectively educational consultants, trade pundits and top-notch tech gurus to determine the dangers and recommendation on how finest to allay them, since we imagine nothing beats a collaborative method.
So, when one uploads the paperwork, our tech-based merchandise, whereas scanning the doc, will discover there’s something incorrect about (for instance, the blood check values) report, and routinely flags points with the appliance. With the paperwork, we are able to additionally map, client’s private particulars like PAN quantity, signature, pictures, and so on., after which our underwriters have data to resolve what possibilities of deceit are current from case to case. Whether it is 50%, the declare or utility can be rejected. Whether it is 80% correct, we’ll course of it with sure clauses.
Thus, we’re utilizing expertise to enhance the underwriting and threat evaluation course of.
DQ: What sort of course of do you comply with internally to gather the information ethically?
Layak Singh: Artivatic often doesn’t imagine in utilizing third-party plugins. We’ve in-house platforms and procedures so as to add that further layer of safety.
DQ: How do you foresee the InsurTech sector sooner or later?
Layak Singh: As per trade reviews, India digital insurance coverage market is anticipated to achieve USD 165.02 billion by 2024 at a CAGR of over 13% throughout 2019-2024. The most important components contributing to the expansion of the market are elevated adoption of Synthetic Intelligence, rising adoption of Web of Issues merchandise and elevated client consciousness about insurance coverage.
Within the yr 2021 alone, we witnessed emergence of twenty-two Insurtech unicorns globally. India too, showcased a really robust momentum, with Insurtech funding practically doubling within the final 2 years. In India, the emergence of latest buyer segments, significance of upper distribution penetration and attain, knowledge and analytics, significance of medical health insurance, have propelled the expansion, particularly after Covid-19.
With the tempo that InsurTech is rising in India, there may be room for a number of collaborations, elevated scope for insurers to scale up investments in InsurTech and implement seamless collaborations.
There may be additionally huge scope for additional innovation in key areas like deepening penetration in tier 2,3 and smaller cities and throughout product strains. There additionally must be a deeper penetration into the life and medical health insurance class. Insurance coverage corporations, aggregators, distributors and builders, everybody has to return along with regulatory our bodies to smoothen and streamline the method for nice client outreach.