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LONDON — dunnhumby – the worldwide chief in buyer information science – and retail know-how firm VST have right this moment introduced the current launch of Planogram Writer, a consumer-packaged items (CPG)-focused software program product accessible solely within the UK as a part of Tesco Media & Perception Platform powered by dunnhumby.
The instrument, which supplies CPG manufacturers with on the spot entry to Tesco planogram information, allows customers to see how their product is displayed throughout a number of areas and retailer codecs. Overlaying the Tesco retailer community throughout the UK, Planogram Writer will present in-depth insights from greater than 3,500 shops and guarantees to ship important efficiencies particularly in subject gross sales actions.
“Planogram Writer represents a significant evolution in the way in which that CPG manufacturers can work together and have interaction with Tesco product location information,” says Dan Hodgkiss, Managing Director (Tesco) at dunnhumby. “The insights it supplies will assist gross sales groups make smarter, sooner, and better-informed selections about their product portfolio utilizing wealthy and dependable information taken straight from the supply.”
The launch marks the primary time that Tesco has made its planogram information accessible on this means. Drawing from greater than 4 billion completely different datapoints, Planogram Writer permits manufacturers to analyse the location of their merchandise each throughout the Tesco retailer property, and right down to SKU degree inside particular classes, key retailer teams, and particular person areas.
“Most CPGs have greater than 250 completely different planograms related to their merchandise,” says Nick Theodore, CEO of VST. “Beforehand, the one method to perceive how these merchandise have been positioned inside Tesco shops was to ship out subject gross sales representatives to {photograph} and analyse completely different layouts. Planogram Writer offers them extra of the knowledge they want, with out having to depend on these gradual and disruptive visits.”
Planogram Writer tackles among the largest gross sales and advertising challenges that manufacturers face right this moment – from the way to maximise at shelf expertise by to which packaging to make use of to ship the best impression. It’ll additionally help manufacturers in navigating the challenges and alternatives posed by modifications to retailer layouts that may happen when the new HFSS rules come into power in October.
“After a extremely profitable beta take a look at with 4 main CPG manufacturers, we’re all excited to see Planogram Writer in motion throughout the trade,” concludes Hodgkiss.
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About dunnhumby
dunnhumby is the worldwide chief in Buyer Knowledge Science, empowering companies in all places to compete and thrive within the fashionable data-driven economic system. We all the time put the Buyer First.
Our mission: to allow companies to develop and reimagine themselves by changing into advocates and champions for his or her Clients. With deep heritage and experience in retail – one of many world’s best markets, with a deluge of multi-dimensional information – dunnhumby right this moment allows companies everywhere in the world, throughout industries, to be Buyer First.
The dunnhumby Buyer Knowledge Science Platform is our distinctive mixture of know-how, software program and consulting, enabling companies to extend income and earnings by delivering distinctive experiences for his or her Clients – in-store, offline and on-line. dunnhumby employs over 2,500 specialists in places of work all through Europe, Asia, Africa, and the Americas working for transformative, iconic manufacturers resembling Tesco, Coca-Cola, Meijer, Procter & Gamble and Raley’s.
About Tesco Media & Perception Platform
Tesco Media & Perception Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a worldwide chief in Buyer Knowledge Science. Collectively, we all the time put the shopper first.
The whole lot we do is fuelled by the insights generated through over 20 million Tesco Clubcard holders, a various, nationally consultant, first-party behavioural dataset. We empower suppliers with granular insights to allow them to determine their most vital prospects and perceive what issues to them.
We assist serve Manufacturers and Businesses through a singular mixture of know-how, software program, and Perception and Media merchandise which collectively assist present prospects with a extra personalised and related buying expertise. Because the UK’s largest closed-loop Grocery Media & Perception Platform we’re in a position to join the dots between promoting publicity and buyer behaviour throughout on-line and offline touchpoints to assist Manufacturers make higher product, advertising, and industrial selections and perceive the true impression of their funding.
About VST
VST (Digital Retailer Trials) is a retail know-how firm with software program merchandise for shelf and pack testing, macro-space optimization, planogram visualization, and planogram collaboration. All of those merchandise are centered round serving to manufacturers and retailers launch modifications in shops to win with consumers. VST is headquartered in London, UK working primarily throughout Europe, the Center East and North America.
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