KIA America Launches NFTs with QR Code Undertaking

Vehicle firm KIA America is launching NFTs as a part of the advertising and marketing marketing campaign for its model new 2023 KIA Soul. The 30-second spot options NFTs as expertise and incorporates a singular QR code embedded into the inventive. Undoubtedly, having such a preferred car model embrace NFTs cements NFTs’ place as a advertising and marketing in addition to a branding instrument.

Concerning the new KIA America NFTs

In complete, there are 10,100 KIA America-themed NFTs, powered by the Candy NFT platform. Viewers who watch the advert merely have to scan the QR code with their smartphone to acquire considered one of these NFTs.

The advertising and marketing marketing campaign, titled “Constructed for Whoever You Are”, features a 30-second spot that options NFT characters. It follows three of the preferred DASK NFT characters as they hop in a brand new 2023 Kia Soul.

The NFTs are a part of the Lifeless Military Skeleton Klub (DASK) NFT assortment – which incorporates greater than 150 hand-drawn traits. Additionally it is vital to notice that the ten,100 KIA America NFTs draw inspiration from each the brand new KIA Soul 2023 and the DASK NFTs featured within the advert.

Russel Wagner, KIA America’s Vice President of Advertising, commented: “The Soul is as individualistic because the NFTs are. As a model, Kia is all the time innovating to remain on the chopping fringe of the place the market is headed.”

The car firm’s web3 journey to date

That is removed from KIA America’s first web3 enterprise. Earlier this 12 months, Candy partnered with KIA America for an NFT launch like no different. This NFT featured the “Robo-Canine” from KIA’s Tremendous Bowl advert spot, transformed into an NFT. It was the primary nationwide TV business to incorporate NFTs, additional bridging the hole between conventional media and web3.