Macy’s has introduced that it’ll open Toys “R” Us areas in any respect 509 of its U.S. shops by the vacations. The retail chain is increasing its partnership with WHP International to deliver the beloved toy model to each Macy’s retailer starting in late July, with the final one to be put in place by mid-October.
As soon as thought of gone for good, Toys “R” Us appears to have made a comeback from 4 years in the past. In Macy’s reported earnings for the primary quarter of 2022, toy gross sales had been 15 occasions increased than the comparable interval earlier than the Toys “R” Us partnership. That is a optimistic signal for Macy’s since a few of its shops had been additionally able to be shuttered.
The in-store retailers will vary anyplace from 1,000 sq. toes to 10,000 sq. toes within the firm’s flagship areas in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, and San Francisco. The plans even have some flexibility inbuilt in order that high-performing shops with a number of foot visitors can add 500 to three,000 sq. toes and a good wider assortment of merchandise.
“Macy’s can’t wait to deliver the Toys “R” Us expertise to life in our shops,” mentioned Nata Dvir, Macy’s chief merchandising officer. “We hope Toys “R” Us youngsters of all ages uncover the enjoyment of exploration and play inside our retailers and households create particular recollections collectively. The shopper response to our partnership with Toys “R” Us has been unimaginable and our toy enterprise has seen great progress.”
The revamped Toys “R” Us retailers deliver some new twists with them. Along with hands-on demonstration tables, there will even be a life-size “Geoffrey on a Bench” accessible for photograph alternatives.
To make the openings additional attractive, every Macy’s location will host 9 days of in-store occasions starting on October 15. The occasions will embrace actions for everybody within the household and every day giveaways for Barbie, LEGO, and different toy model lovers.