New automotive patrons are being delay by provide chain delays, analysis finds – Automobile Seller Journal

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Provide chain delays are inflicting new automotive patrons to drag out of the market quite than await autos to turn into accessible.

That’s in accordance with new analysis from Shut Brothers Motor Finance, whose ballot of two,010 individuals discovered that almost 4 in 10 (38 per cent) of these contemplating a brand new automotive have been delay from shopping for in any respect due to provide chain delays.

Separate knowledge launched earlier this month by the SMMT confirmed that ongoing elements challenges had been hampering the sector’s skill to fulfill demand, with the weakest June efficiency since 1996.


Many fashions, together with the most well-liked electrical automobiles, now have ready lists of greater than a yr.

However the newest analysis from Shut Brothers exhibits that almost two-thirds of patrons (64 per cent) aren’t ready to attend greater than a yr for any automobile.

Greater than half (54 per cent) say they’ll await manufacturing points to ease earlier than they put in an order.

Nonetheless, many are ready to make compromises, with 41 per cent saying they’d take into account a much less fascinating automobile for faster supply.


Barely extra – 44 per cent – stated they’d sacrifice some tech options, similar to infotainment or assisted parking programs, if it meant a faster supply.

Lisa Watson, director of gross sales at Shut Brothers Motor Finance, stated: ‘Because the SMMT famous earlier this month, provide chain points are inflicting extra issues for the automotive trade than final yr’s lockdowns did.

‘It’s fully comprehensible that patrons are unwilling to position orders for autos with no agency thought of supply dates, but it surely’s disappointing that so many have misplaced confidence with what must be an thrilling course of of selecting a brand new automotive.

‘The sector is working onerous to enhance lead instances. Our analysis exhibits sellers ought to work with patrons to know the place compromises may be made to get extra automobiles on prospects’ driveways as quickly as potential.

‘If the provision chain disaster wasn’t sufficient, the trade can be beginning to see the affect of cost-of-living pressures and file excessive gas prices.

‘Potential patrons, who might already be delay by supply delays, shall be contemplating their purchases much more rigorously within the months forward.’


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