“Shoppers have change into noticeably extra price-sensitive, which is why we’re nonetheless capable of do nicely with various merchandise”

Rate this post


“The availability in addition to the standard is excellent – even when temperatures at over 30 levels don’t precisely result in individuals consuming potatoes. However we’re nonetheless satisfied that the season will get higher,” says Torben Sander, gross sales supervisor of Neuenkirchener Heidekartoffel Handelsgesellschaft . “Since customers can go on vacation for the primary time in two years, their shopping for patterns are nonetheless fairly restrained.”

Managing Director René Riggers and Gross sales Supervisor Torben Sander (proper) on the Hamburg wholesale market stand.

The Neuenkirchener Heidekartoffel firm obtains the primary a part of its early potatoes from the Lüneburg Heath, though items from France and Italy are imported as nicely.

German items extra in demand than imported items
“Principally, the demand for imported items is declining in comparison with that for German items, as a result of home manufacturing is steadily enhancing and, because of new cooling methods, in addition they have an extended shelf life. Parallel to the early potatoes, we additionally provide various items. We often purchase further Italian and Cypriot items. When asparagus is being supplied early, we additionally buy potatoes from Italy and Cyprus, that are harvested and marketed a bit earlier as nicely.”

Based on Sander, the corporate was solely capable of take off with German produce towards the top of June, as a result of in some instances alternate produce was nonetheless being bought. “Shoppers have change into extra price-sensitive, which is why we had been nonetheless capable of do nicely with the choice items. As a result of aside from the inflation of virtually 8 %, we’re additionally confronted with common worth and value will increase of 30-50 %. Nonetheless, we now have needed to cost extra for our provides specifically. Value volatility has additionally elevated for sure objects.”

Product selection  
Whether or not it is recent, peeled or precooked potatoes, the corporate can promote a number of tons of all product segments every week. Given the shortage of kitchen workers within the meals service business, there has additionally been a big improve in demand for processed items. “The curiosity in comfort merchandise or pre-cooked items is turning into stronger. As a result of each for time and value causes, individuals do not handle to peel the produce in time. Persons are then keen to pay a couple of cents extra for peeled produce, however this pays off most for restaurateurs,” Sander mentioned.

The corporate additionally has entry to a manufacturing web site within the Uelzen district, the place it cooperates with numerous farmers. The product can be peeled there. Sander: “We’re positioned fairly broadly. We do not have a very sturdy presence inside meals retailing, however we do have a powerful presence in wholesaling and, above all, within the meals service business, particularly in catering.”

Gastronomers need bigger varieties
When it comes to uncooked items, Annabelle, Cilena and Linda, for instance, proceed to be common varieties. Newer varieties have a tendency to draw much less consideration. “Eating places that supply colourful potato salads often additionally wish to solely purchase small portions of blue or purple potatoes, however this isn’t worthwhile for us. Aside from this, the coloured varieties often do not style nearly as good because the yellow-fleshed selection. However they’re good eye-catchers on individuals’s plates,” Sander says.

“We have observed that for some years now, the catering commerce has virtually completely been asking for 55+ grades, whereas regular grades are rarely thought of. In any case, the bigger calibers are simpler to peel and to course of basically. Smaller grades are actually extra more likely to be bought to the weekly markets,” Sander concludes.

Neuenkirchener Heidekartoffel Handelsgesellschaft was based in 1907 and has been energetic on the Hamburg wholesale marketplace for 30 years now. The corporate is without doubt one of the potato specialists in northern Germany and presents a variety of potato merchandise and specialties.

For extra info:
Torben Sander
Neuenkirchener Heidekartoffel Handelsgesellschaft mbH
Großmarkt Hamburg, Gang B – Stand 63-66
Banksstraße 28
20097 Hamburg
Tel: +49 (0) 40 – 33 51 98


Supply hyperlink