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Advertising and marketing globally creates extra alternatives for turmeric farmers to promote their produce
Advertising and marketing globally creates extra alternatives for turmeric farmers to promote their produce
Principal Secretary for Cooperation, Meals and Shopper Safety J. Radhakrishnan stated that steps have been being taken to extend the manufacturing and sale of turmeric by advertising and marketing it globally.
On Friday, he inspected the Karungalpalayam Regulated Market and seen the method concerned in changing the uncooked turmeric into the ultimate product.
Addressing media individuals, Mr. Radhakrishnan stated farmers would get further revenue by changing and promoting their produce into worth added merchandise in par with non-public corporations. Advertising and marketing globally creates extra alternatives to promote their product and added that the federal government is taking numerous steps to extend the sale of turmeric.
“Normally turmeric, sesame and cotton are procured from the farmers on the regulated market committees. However, on the Erode Regulated Market Committee, 14 varieties of spices together with turmeric powder, chilli powder, sambar and rasam powder are produced below the model ‘Mangalam’, he stated. Additionally, the merchandise have been bought by ration outlets and on-line, and the earnings got to the farmers, he added.
The Principal Secretary stated that for the reason that gross sales quantity can go up, steps have been being taken to modernise the manufacturing and distribution system. “Although many non-public firm manufacturers are well-liked out there, individuals welcome the model as it’s a authorities firm”, he added.
To stop smuggling of rice meant for the general public distribution system, a staff led by DGP has been fashioned on the State stage whereas on the district stage, the Superintendent of Police is main the staff. “Over 400 automobiles used for smuggling rice have been seized”, he stated. “Regardless that efforts are taken by the federal government to forestall the smuggling of ration rice, the general public ought to pay attention to it and cooperate to forestall smuggling by shopping for solely the amount they want”, he added.
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