Rising the Client Expertise
Lexington, KY —Turner Labels is innovating the product label trade by profitable the buyer with unique label options. As an trade chief in label printing with state-of-the-art know-how they encourage to innovate shopper merchandise to tangible experiences on their HP Indigo 6900 digital press. In collaboration with Mirror Twin Brewing, the event of a singular craft beer can label technique to reinforce buyer expertise and product presentation got here to fruition in 2022.
Black Mild UV Ink
Experiencing an strange product in a brand new means enriches the senses and reminiscence. Turner Labels Artwork Director, Paige Tiller, labored in collaboration with the brewery artist to design a blacklight label that not solely revealed hidden photos, however an added advantage of humorous secret messages to create motion for buyer leisure. A small blacklight was included with each brewery pack buy for the buyer to discover the label and share.
Turner Labels first acquired samples of the HP Indigo UV Inks in quarter two of 2022. The artwork workforce rapidly went into motion to advertise to imminent product launch companions to showcase. After testing, the unique UV ink was confirmed within the label design of a brand new crafted beer named Turnin’ Heads for Mirror Twin Brewing to raise the consumer expertise throughout Lexington Craft Brew Week for his or her enterprise. The aim reached the fingers of the neighborhood to expertise a singular collaboration crafted for a one-of-a-kind label for a one-of-a-kind brewery, Mirror Twin Brewing.
Mirror Twin Brewery (MTB), based in 2016, serves up prospects from either side of life: the tried-and-true beer purists and the anything-goes experimental journey seekers. This selection permits MTB to take an revolutionary strategy to brewing by using varied hop brokers and variants normally leading to a product not like every other within the Lexington, Kentucky space.
Turner Labels, based in 1967, is rising the label trade innovation for buyer and shopper satisfaction with customized premium label choices accomplished in-house. Turner Labels affords a variety of premium supplies, gildings and ending choices for product label options and repair to make sure their buyer success. #LabelsThatLast