NEW YORK–(BUSINESS WIRE)–Xcel Manufacturers, Inc. (NASDAQ: XELB), a media and client merchandise firm with unparalleled experience in livestream procuring, at the moment introduced that it has appointed Ken Downing as Inventive Director of the Halston model, efficient August 1, 2022. Extensively recognized for his tenure because the visionary trend director of Neiman Marcus, Downing will oversee the evolution of Halston in his new function and function the general public face and voice of the model, together with by way of internet hosting Halston livestream periods over all screens.
“This appointment is one other key step in bringing our imaginative and prescient for Halston to full fruition and in our broad technique of continuous to construct our live-selling ecosystem, supported by well-known and genuine personalities, that permits our manufacturers to attach immediately with prospects,” stated Robert W. D’Loren, Chairman and Chief Government Officer of Xcel. “Ken’s artistic imaginative and prescient and experience in model constructing are unparalleled and his magnetic, heat character has made him some of the extremely acknowledged and revered folks in trend. We’re extraordinarily happy to deliver Ken on board to information the artistic imaginative and prescient of Halston as we solidify our management throughout the fast-growing retail livestreaming market.”
Xcel Manufacturers is without doubt one of the largest attire and jewellery suppliers throughout the interactive TV market and is strategically investing in livestreaming know-how platforms and partnerships. The corporate produces and distributes attire and equipment underneath the Halston label, out there at premium retailers that embody Neiman Marcus, Saks Fifth Avenue and Bloomingdale’s and others, together with Macy’s, HSN and extra.
“It’s an honor to reenvision and evolve the way forward for Halston, an iconic American luxurious model that has been a cultural touchstone for greater than 50 years,” stated Ken Downing, Inventive Director of Halston. “Dwell promoting by way of livestreaming platforms will proceed to be a key manner for Halston to speak and have interaction immediately with prospects and followers and the momentum Xcel is constructing by way of these channels makes this an extremely thrilling time to hitch the corporate.”
Downing beforehand served as Senior Vice President and Trend Director for Neiman Marcus, the place he was credited with revitalizing the retailer’s voice by bringing a freshly related and international viewpoint to the model. His daring type proclamations, fearless method to seasonal tendencies, and shut relationships with designers and prospects alike helped catapult Neiman Marcus to a place of worldwide trend management, whereas driving unprecedented gross sales volumes each in-store and on-line.
Throughout his tenure at Neiman Marcus, Downing drew on his instinctive information of tendencies and buyer procuring habits, overseeing the style route and picture of the corporate and serving as the general public face and voice of the model. The corporate launched a sequence of high-touch buyer expertise and fashion-centric digital initiatives underneath his steerage, together with real-time runway trend protection, VIP occasions and social media interviews with designers, celebrities, fashions and influencers, to cement the corporate’s relevance among the many subsequent technology of customers.
He additionally beforehand served as Chief Inventive Officer of worldwide retail developer Triple 5 Group Worldwide, for which he helped launch American Dream, a revolutionary 3.3 million sq. foot procuring, eating and leisure complicated in East Rutherford, New Jersey. For Triple 5, he was accountable for reinventing the retail expertise for all the group’s properties by way of architectural and inside design, promoting and advertising and marketing campaigns, public relations, and particular occasions. He joins Halston from Hearst’s HLC Commerce division, the place he served as Chief Model Officer.
Downing holds levels in trend design from the Trend Institute of Expertise (FIT) and attire design from the Faculty of Attire Design and Growth at Seattle Central Faculty. He presently serves on the boards of the FIT Museum, Delivering Good and the With Love Halston Basis and is a former member of the CFDA/Vogue Trend Fund.
About Xcel Manufacturers
Xcel Manufacturers, Inc. (NASDAQ: XELB) is a media and client merchandise firm engaged within the design, manufacturing, advertising and marketing, livestreaming, wholesale distribution and direct-to-consumer gross sales of branded attire, footwear, equipment, wonderful jewellery, residence items and different client merchandise, and the acquisition of dynamic client way of life manufacturers. Xcel was based in 2011 with a imaginative and prescient to reimagine procuring, leisure and social media as one factor. Xcel owns the Judith Ripka, Halston, LOGO by Lori Goldstein, and C. Surprise manufacturers and a minority stake within the Isaac Mizrahi model. It additionally owns and manages the Longaberger model by way of its controlling curiosity in Longaberger Licensing LLC. Xcel is pioneering a real omni-channel gross sales technique that features the promotion and sale of merchandise underneath its manufacturers by way of interactive tv, digital livestream procuring, brick-and-mortar retail and e-commerce channels. The corporate’s manufacturers have generated practically $3 billion in retail gross sales by way of livestreaming in interactive tv and digital channels alone.
Headquartered in New York Metropolis, Xcel Manufacturers is led by an govt workforce with important livestreaming, manufacturing, merchandising, design, advertising and marketing, retailing and licensing expertise and has a confirmed observe file of success in elevating branded client merchandise firms. With an skilled workforce of execs centered on design, manufacturing and digital advertising and marketing, Xcel maintains management of product high quality and promotion throughout all of its product classes and distribution channels. Xcel differentiates by design. www.xcelbrands.com
Roy Halston Frowick was the creator of luxurious American trend, whose groundbreaking designs nonetheless affect and encourage us at the moment. Based within the 1960’s, the HALSTON label took the style business by storm. Initially recognized for his innovation in millinery, Halston used his signature supplies of jersey, cashmere and suede to reinvent the jumpsuit, the shirtdress, and the basic caftan, completely leaving his mark on trend. The 1970’s and the period of Studio 54 turned synonymous with Halston’s designs. Quickly after, he was named “the premier dressmaker in America” by Newsweek. His robust connection to popular culture was evident by way of his buddies and shoppers, which included Andy Warhol, Bianca Jagger, Elizabeth Taylor and Anjelica Huston. Halston went on to create one of many best-selling fragrances of all time in his signature tear-drop formed fragrance bottle designed by Elsa Peretti. Halston created robust codes which might be quintessential to the model even to today, as a brand new workforce of innovators proceed to evolve the HALSTON legacy by way of its varied collections. HALSTON has been worn by trendy type icons together with Gisele Bundchen and Halle Berry amongst many others, and is carried by a number of the world’s premier retailers together with Neiman Marcus, Saks Fifth Avenue, Web-A-Porter and Harvey Nichols, and shops worldwide. For extra data, please go to www.HALSTON.com.